Quality video conferencing solutions are essential for most modern-day offices. Web conferencing keeps remote team members engaged, enables seamless collaboration, and connects your business on a more personal basis with partners and clients over the internet.

So, if you’re in the market for an online meeting platform, let’s discuss the six top must-have features.

1. Easy document sharing

Whether you’re chatting with a team member or meeting with a potential client, easy, in-built document sharing is a must. You shouldn’t have to resort to emailing an agenda, presentation, or brochure.

It’s also worth looking for flexible document sharing features as there may be times when you want to share a document with a select segment of video conference participants.

2. Flexible chat

All web conferencing software offers some sort of chat, giving attendees the ability to type messages, share links, and collaborate effectively. But some lack the flexibility to enable specific types of chat. For example, you may wish to send private messages to individual attendees, or you may need to moderate chat messages before they are visible to all participants.

3. Practical reporting tools

Practical reporting tools can give you access to the information you need (such as attendance and typed messages) to optimize your web conferencing practices. Even better, you should be able to export this data to your file sharing platform, a Microsoft Excel format or your CRM system.  

4. Desktop sharing

Screen sharing is an essential part of video conferencing, but it’s not as simple as mirroring your desktop. There are three key factors to consider:

  • Speed. Oftentimes, desktop sharing results in a drastic slowdown of your computer’s performance and can impact the quality and reliability of the video conference.
  • Power. Desktop sharing shouldn’t use up too much of your computer’s CPU, as this can also drastically reduce the quality and experience of your presentation.
  • Accessible. Desktop sharing should pass through most firewalls.

5. No software installs required

If you’re looking to work with an individual or group outside of your team, make it easy and convenient for remote collaborators and attendees to connect via video conferencing.

To do this, opt for a video conferencing platform that allows others to connect in minimal steps. For example, many platforms offer a browser-based option, so outside parties don’t need to download any software onto their devices.

6. Reliability

Reliability is perhaps the most important feature of any web conferencing solution. Regardless of tools and capabilities, if the platform you choose is unable to offer near 100% uptime and automatic correction of connectivity issues, it just isn’t worth it. 

Near-enough isn’t good enough when it comes to video conferencing. After all, what would you do if your video dropped out halfway through an important meeting or webinar?

Bonus tips for finding the right video conferencing solution for your business

Now that you know which features to keep an eye out for, here are some additional tips to ensure the video conferencing solution you choose meets your business needs. Your managed IT services provider can help you work through these tips.

1. How many participants will you be hosting?

Consider how many participants you will likely be hosting on a regular basis. Some services offer a cheaper rate for a web conferencing solution with a smaller attendee capacity. Other services specialize in large groups and options vary accordingly. If you don’t consider the number of participants you’ll be hosting, you could end up paying for features you don’t need or missing the ones you don’t have.

2. What types of meetings will you be hosting?

Do you need video conferencing software to connect remote team members to the central office? Or, do you need video conferencing software to host larger-scale webinars, Q&A forums, or sales presentations? If you host a variety of meeting types, look for a conferencing solution that can cater to all of these needs.

3. Is mobile experience important?

If it’s your remote team you are trying to connect, chances are that mobile compatibility is important. What’s more, if host regular webinars, offering your presentation on mobile could increase your attendance rate.