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The top 4 video conferencing solutions for small businesses

Technology continues to influence how we communicate and do business on a daily basis. Along with already established tools such as email and messaging apps, video conferencing is having a profound effect in meeting rooms across the world. Video conferencing is far more engaging than phone calls or text chat, with participants benefiting from eye contact, body language, and face-to-face interaction.

According to a Forbes Insights survey of over 300 global executives, 62 percent of participants thought video conferencing significantly improved the quality of communication when compared to other tools.

If you’re looking for a video conferencing solution for your SMB, there are lots of great options available, from simple free tools to commercial applications with cloud support, unified communications systems, and file sharing. Let’s take a look at four of the best solutions for small businesses.

1. Google Hangouts

Google Hangouts is a free and easy application aimed at business users. While it lacks many of the advanced features of other platforms, it integrates seamlessly into Gmail and supports group chat, video chat, and VoIP functionality for multiple participants. Perfect for casual conference calls, Hangouts can be used by up to 100 people for group chats and up to 10 people for video calls.

Google Hangouts is a native web-based solution that is divided into two main products: Hangouts Chat, which focuses on instant messaging with additional features, and Hangouts Meet, which focuses on video conferencing with machine learning for automatic scheduling. Hangouts is free for Google+ users, with a monthly subscription also available as part of the G Suite business package.

2. RingCentral Meetings

RingCentral Meetings is a cloud-based communications tool with a strong focus on video conferencing and team collaboration. Features of this platform include interactive screen sharing, one-click scheduling, and integration with big name products by Google and Microsoft among others. This advanced tool has online conference and screen sharing capabilities for up to 100 participants.

RingCentral Meetings can share files and set up tasks among members, with add-ons available for webinars, large meetings, and RingCentral rooms. You can transition between services with ease, including video, text chat, file sharing, web meetings, and other options. There is a free version of Meetings available for new and agile teams, along with Essentials and Advanced packages for growing businesses and large enterprises respectively.

3. Microsoft Teams

While Microsoft Teams might seem like a new product, it is based on the technology and legacy of the popular Skype for Business service. As one of the originators in this sector, Skype had the time and resources to refine its service for business users. Microsoft transformed this service into Teams, which benefits from the scope and security of the Microsoft banner and integrates seamlessly with existing Microsoft products in the Office 365 cloud-based suite.

Microsoft Teams enables text, audio, video, and web conferences, including large-scale live events. You can communicate and collaborate with anyone inside or outside your organization, and customize your workspace to meet your unique needs. Microsoft Teams is available as a free service, with Office 365 Business Premium and Office 365 Enterprise E3 subscription services also available if you need additional capacity.

4. Adobe Connect

This video conferencing solution is one of the more advanced and expensive options on the market. It’s also one of the most comprehensive, with Adobe Connect offering support for presentations, online training, web conferencing, learning modules, virtual classrooms, and desktop sharing. Unlike most other video conferencing services, Connect allows users to edit recorded videos, which is why it’s become such a useful tool in the education and training sector.

Adobe Connect enables custom layouts for a better user experience, giving you complete control over your content and how it’s delivered. From experience-driven learning through to persistent virtual rooms and custom applications, Connect offers so much more than standard video conferencing. While there is a free trial available for Adobe Connect, a monthly or annual subscription is needed to unlock key features.

According to a study by Transparency Market Research, the global video conferencing market is expected to be worth more than $10,500 million by 2026. There’s never been a better time to adopt these powerful tools for the benefit of your organization.